Being a mum isn’t easy, yet you rarely get told what a great job you’re doing.

Drawing on techniques from mindfulness and hypnobirthing, yesmum affirmation cards are your daily pat on the back. A quick, straightforward way to access the power of positive programming and start each day with strength and self-assurance.

Place the pack on your bedside table, your desk, near a chair you feed in or next to the kettle; anywhere you are likely to see them on a regular basis. Aim to turn a new card over each morning, read aloud the affirmation and embrace it for the rest of your day.

A simple habit of positive thought processes help shift your mind-set. And brilliantly, a change in emotional state directly affects the way you experience the world around you. The more you tell yourself something, the more you believe it, and ultimately the more you live by it.

Better still, calmness, confidence and self-belief are great tools for dealing with the trickier moments of raising a small person. Keep things fresh with a shuffle of the pack. Find one that really strikes a chord? Stick it on the fridge or keep it in your purse. Enjoy using your yesmum cards however and wherever they work for you.

Each affirmation is a tiny fist-pump to yourself: a reminder that you are doing the best job at parenting you can. No matter how little sleep you’ve had, or what the day brings: believe us when we say yesmum, you’ve got this!


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One pack contains 31 yesmum affirmation cards.

Comes in a clear box with instruction card.

Worldwide shipping available.

PLEASE NOTE: All orders are sent by Royal Mail Second Class post. They take 2-3 business days to arrive. Orders placed by 3pm will be posted the same day. Orders placed after 3pm will be posted the next working day.

** YESMUM originals are currently sold out and will be restocked on Friday 12th August. Orders placed between now and then will be dispatched w/c 15th August.

Not sure which range to buy? Here’s the low-down:
BOSS – for entrepreneurs
FERTILITY – for those on a fertility journey
HUMAN – for life as a human being
MINI – for kids aged 4-14
ORIGINAL – for motherhood (our only motherhood-specific range)
POPS – for fatherhood
PRIDE – to support and empower the LGBT community
STUDENT – for those in further education (16+)
TO BE – for a positive pregnancy & birth
WELLBEING – for healthy lifestyle changes